Promotional Concert or Festival Videos

Got a big upcoming event, like a concert or festival? One of the best ways to draw attendance is by producing a promotional video. These reels are typically short, punchy previews that can be used on TV, websites or social media channels. Ideally, they’ll be full of energy, inspiring people to take action and buy a ticket or register.

Take a look at this promotional video for Aquapalooza, a water concert event with an outdoor floating stage held on Lake St. Clair in Michigan:

If you have a need to produce a promotional video, don’t wait any longer. Contact the video experts at Tonic to get your project underway.

Corporate Identity Videos to Support Marketing Goals

A professional corporate identity video is a critical part of any marketing strategy.  As video stimulates both sight and sound for the audience, it has a more lasting impression than the written word.  For this reason, it’s ideal to have a short visual representation of your brand available at trade shows, on a website or in sales presentations to more effectively garner interest.   

Tonic specializes in creating concise videos that appeal to a variety of demographics.  Whether you’re looking for a punchy 30-60 second spot or a more educational 4-5 minute explanation of your company, products or services, we can make it happen.

Take a look at this video produced for Algonac Harbour Club, one of the largest deep water marinas accessible by the Great Lakes.  

Tonic captured photos and video footage both on land and by drone.

algonac drone photo
Drone aerial photography by Tonic

The digital assets were knitted together to provide potential customers with a comprehensive overview of the amenities offered at the marina.

Do you need to create or update your corporate identity video? Contact Tonic today to get the project started.

Tonic Offers Pixel Mapping to Kick Video Up a Notch at your Next Event

Looking for some new video hooks to kick your next event up a notch or two?  Pixel Mapping is a cutting edge video display technique offered by Tonic that is sure to leave your audience breathless. Take a look at the sample videos below and imagine the boundless creativity that can be applied to your brand story.

In just over two and a half minutes, this video called Le Mouvement El L’ Air by Adrien M / Claire B, demonstrates some of the power of sequencing with states, transitions and segmented timelines.

This video provides more raw insight into how the mapping software works.  Imagine designing light plots that come to the stage on a large LED wall!  The sky is the limit with multi-screen, horizontal and vertical soft-edge.

What are you waiting for?!  Let Tonic get started on production for your next Video Pixel Mapping project.  Contact us to discuss a concept.

Brose LED Wall from Concept to Show-Live for NAIAS

Brose recently partnered with Tonic to present its brand at a private event for one of its largest industry events, the North American International Auto Show (NAIAS).  The audience would be automotive executives and engineers from around the world, so, the venue and experience had to be just right.
LED Wall Concept Brose NAIAS16
The concept was to build a 20′ x 74′ structure, 12′ x 30′ of which was  an LED wall.  The design would use well over 100 lights and 2,500+ feet of truss and be set in the atrium of the Rattle Snake Club in Detroit, MI.
Brose LED Wall NAIAS16 2
After concept approval, Tonic handled full production and furniture rental.  The three-day build included the Brose logo LED light sign displaying on the well as well as the 10′ x 8′ light box.  
Brose Light Box NAIAS16
Tonic handled transportation of the display to the event as well as onsite audio, lighting and video.  
Large LED Wall by Tonic
The large, sleek display captured the attention of attendees, telling a compelling brand story.
If you have unique trade show display needs or want to incorporate the bold LED wall into your next exhibit, contact Tonic to discuss some options. 

Live Charity Event Managed by Tonic

Tonic specializes in providing equipment and services for live event management.  Again this year, Tonic supported a local charity event, Mittens for Detroit, with those audio visual and staging services at the MGM Grand.  From pipe and drape to lights and sounds to video capture of the evening, Tonic’s crew was there every step of the way.

Erin Cummings, Founder of Mittens for Detroit

When covering this event last year, Tonic produced a video in which Erin Cummings, the founder of Mittens for Detroit, thanked the Fiat Chrysler Automotive family for helping to collect gloves.  See that video here.

Looking for live event or video production assistance?  Contact Tonic to learn more.

Mittens for Detroit is a charity whose sole purpose is to collect, purchase, and distribute new, unused mittens and gloves to children and adults in need in Detroit. MFD operates under the fiscal sponsorship of the North Woodward Community Foundation, a publicly supported, non-profit, tax-exempt charitable organization (tax ID 38-3390605). For more information about how to get involved, please visit

Tonic Delivers Full Event Production for UAW Chrysler Conferences

Tonic has worked with Fiat Chrysler Automobiles for quite some time and does a lot of work with UAW Chrysler.  This year, Tonic delivered full event production for both the Health & Safety and World Class Manufacturing Conferences which were held at the Riviera Resort in Palm Springs, CA in February.

WCM Conference 2016 Tonic

The engagement included a two-day build time.  Tonic was responsible for setup of

  • full staging, which included two LED screens
  • complete audio and visual
  • lightbox displays
  • eight breakout rooms
  • office space for event management crew

Tonic has done other event management and creative work for Fiat Chrysler Automobiles, UAW Chrysler and the World Class Manufacturing Academy (WCMA).  Take a look at the WCMA mobile classroom project which entails the refurbishment of a semi trailer.

If you have an upcoming event or are in need of creative applications of your corporate brand, contact Tonic.

Press Event for Fiat Chrysler Automobiles Managed by Tonic

Tonic recently managed a successful press event for Fiat Chrysler Automobiles at its Warren Stamping Plant.  FCA North America’s Vice President of Manufacturing Brian Harlow, joined by Assistant Director of the UAW Chrysler Department Troy Davis, Plant Manager Dominic Costantini and UAW Local 869 President Romaine McKinney addressed about 400 employees at the event to announce a new $63M stamping press.

Warren Stamping Press Event 2016 IMG_1530

Tonic handled the full press event setup.  That included staging, lighting, sound, video, LED walls and seating.

The goal of any press event is for the news to have a positive effect on its audience.  To achieve that, it takes a great deal of coordination to ensure that each detail supports the message so the news takes center stage.

If you have an upcoming press event and need a local firm to handle staging, cameras, branding and even coaching, contact Tonic



Tonic Coordinates Satellite Broadcast for FCA Transport

Tonic coordinated a satellite broadcast of a live event for Fiat Chrysler Automobiles on December 4, 2015.  This included setup and management of staging, lighting, audio and corporate branding.  

FCA Transport IMG_1089
FCA Transport Satellite Broadcast Setup 1
FCA Transport IMG_1090
FCA Transport Satellite Broadcast Setup 2

A satellite broadcast delivers audio and video content over a satellite network to a geographically dispersed audience.  Any type of live event or meeting can be broadcast via satellite if the proper venue is chosen with room for necessary equipment.

Is your company considering a satellite presentation to a broad audience?  If so, contact the experienced crew from Tonic to coordinate the details. 

Tonic Handles UAW Handshake Press Conference

Tonic partnered with the Fiat Chrysler Automobiles (FCA) Public Relations department to handle the United Auto Workers (UAW) handshake press conference at the UAW-Chrysler NTC (National Training Center) in Detroit, MI.
FCA UAW Press 1
Tonic’s involvement included stage build and design, audio and lighting, teleprompter and production schedule, international press feeds and scrum Q&A.  
FCA UAW Press 2
If your corporation has an impending press conference, contact Tonic to manage the details from front-to-back.  

Tonic Delivers Aquapalooza Event for Colony Marine

Nothing says summertime like boats, water, music, beer and 14,000 of your closest friends.  Colony Marine has contracted with Tonic for three years running to deliver a two day concert series to boaters on over 3,000 water crafts on Lake St. Clair in Michigan.  

From lining up sponsors and live entertainment to stage concept, design and build-out to onsite security and crowd management to full audio visual and sound production, Tonic handled the event in it totality. 

Hiring Tonic to run my Aquapalooza events year after year has been one of the best decisions I’ve made,” says Pete Beauregard, Jr., President of Colony Marine Sales & Service, Inc.  “Tonic is  a one-stop shop for high end events.”

Watch the video coverage of the Aquapalooza event here. It covers the full list of event sponsors, provides aerial shots of the boat line-up and displays the unique floating stage design with large LED screens and full audio visual setup.

If you have a vision for a similar water-based epic event, contact Tonic to work through the details and partner up.