Category Archives: Multimedia Production

Corporate Identity Videos to Support Marketing Goals

A professional corporate identity video is a critical part of any marketing strategy.  As video stimulates both sight and sound for the audience, it has a more lasting impression than the written word.  For this reason, it’s ideal to have a short visual representation of your brand available at trade shows, on a website or in sales presentations to more effectively garner interest.   

Tonic specializes in creating concise videos that appeal to a variety of demographics.  Whether you’re looking for a punchy 30-60 second spot or a more educational 4-5 minute explanation of your company, products or services, we can make it happen.

Take a look at this video produced for Algonac Harbour Club, one of the largest deep water marinas accessible by the Great Lakes.  

Tonic captured photos and video footage both on land and by drone.

algonac drone photo
Drone aerial photography by Tonic

The digital assets were knitted together to provide potential customers with a comprehensive overview of the amenities offered at the marina.

Do you need to create or update your corporate identity video? Contact Tonic today to get the project started.

Tonic Offers Pixel Mapping to Kick Video Up a Notch at your Next Event

Looking for some new video hooks to kick your next event up a notch or two?  Pixel Mapping is a cutting edge video display technique offered by Tonic that is sure to leave your audience breathless. Take a look at the sample videos below and imagine the boundless creativity that can be applied to your brand story.

In just over two and a half minutes, this video called Le Mouvement El L’ Air by Adrien M / Claire B, demonstrates some of the power of sequencing with states, transitions and segmented timelines.

This video provides more raw insight into how the mapping software works.  Imagine designing light plots that come to the stage on a large LED wall!  The sky is the limit with multi-screen, horizontal and vertical soft-edge.

What are you waiting for?!  Let Tonic get started on production for your next Video Pixel Mapping project.  Contact us to discuss a concept.

Tonic Launches Mobile Classroom

Tonic has launched the second mobile unit for Chrysler Group’s World Class Manufacturing Academy (WCMA).  Housed in a refurbished semi trailer, the mobile version of Chrysler Group’s innovative WCM training facility based in Warren, Mich., has been designed to take a variety of techniques and innovations on the road.

WCMA Mobile Unit

 As the mobile unit travels among Chrysler facilities, thousands of employees who are otherwise unable to travel to the actual academy for training and laboratory sessions will be able to learn basic theories and methodologies in the rolling classroom.

graphic truck wrap oakland county

graphic truck wrap michigan

Need to take your brand on the road?  Looking for truly unique and innovative ways to drive new business or share knowledge?  Contact Tonic to strategize on ways to take your message mobile.


Tonic Builds Custom 3-D Soundproof Media Room

The Chrysler World Class Manufacturing Academy (WCMA) had an issue:  its curriculum that was delivered via 3-D television with goggles and headsets out in the open of their facility wasn’t ideally suited for students.  They needed a custom-built soundproof room in which up to 15 students could consume the 3-D content.  Tonic delivered.

3-D Media Room External
3-D Media Room External

The Tonic team set about building a cylindrical dark room designed and branded expressly for the WCMA.  

3-D Media Room Internal
WCMA Internal 3-D Media Room

The unit, which eliminates ambient noise, houses the 3-D television and requires no goggles or headsets for student viewing.  It is about 20 feet in diameter and includes fans in the walls for airflow as well as comfortable seating.

3-D Media Room External Wall
3-D Media Room External Wall

The sleek yet practical design has allowed the WCMA to achieve its goals of higher impact content delivery.

Do you have an audience that needs to receive its information in a unique and custom way?  Contact Tonic, a creative firm that delivers high-impact productions, events and communications nationwide.

Non-Profit Video Production by Tonic

Whether on-location or in-studio, video production by Tonic offers complete lighting, audio and background setup for your non-profit organization or corporate entity.  
Fiat Chrysler Automobiles  recently partnered with Tonic to provide video production for Mittens for Detroit, a charity with the sole purpose of collecting, purchasing, and distributing new mittens and gloves to children and adults in need in Detroit.

The video was shot at the MGM Grand Detroit.  It features 
Erin Cummings, Founder of Mittens for Detroit, thanking Fiat Chrysler Automobiles for helping to collect over 36,000 pairs of gloves — nearly double the volume from the year prior. 

If you have a non-profit organization looking to connect with its audiences through video, contact Tonic for more information.

Mittens for Detroit is a charity whose sole purpose is to collect, purchase, and distribute new, unused mittens and gloves to children and adults in need in Detroit. MFD operates under the fiscal sponsorship of the North Woodward Community Foundation, a publicly supported, non-profit, tax-exempt charitable organization (tax ID 38-3390605). For more information about how to get involved, please visit


Tonic Rolls Out the Red Carpet at Sheetz Corporate Event

Sheetz, once again, partnered with Tonic to deliver its year-end conference.  This year’s venue was the Grand Ole Opry Hotel in Nashville, TN.
Sheetz 2014 Staging
Tonic  |  16′ x 24′ LED Back Wall
 The Hall of Fame event claimed a full house, and, there wasn’t a bad seat in the place thanks to Tonic’s 16′ X 24′ LED back wall.  The stage design and lighting engaged each attendee, giving them an optimal view and excellent experience.
Sheetz 2014 Call-of-Show
Tonic | Corporate Event Call-of-Show
 Tonic handled every aspect of this corporate event, providing video production, staging, audio, lighting, graphics and call-of-show services.  They also contributed to theme development.
The show came off without a hitch, so, Tonic has already been asked to return to Nashville in 2015 for yet another captivating Sheetz event.
Sheetz is a family owned convenience store chain based in Altoona, Pennsylvania. For more than 60 years, the mission at Sheetz has been to meet the needs of customers on the go. Sheetz has a commitment to its patrons, employees and the communities in which it operates.
 Tonic Logo
 Do you need a full-service, call-of-show vendor for your next corporate event?  Contact Tonic, a Detroit-based creative firm that delivers high-impact productions, events and communications.

Chrysler Partners with Tonic on Town Hall Meetings

When Chrysler said it needed to conduct Town Hall Meetings in each of its major plants in a short period of time, Tonic delivered with broadcasting, staging and logistics.

LED Wall Back, 16x18 ft

Tonic constructed a 16 X 18 foot Light-Emitting Diode (LED) Video Display Wall.  This type of communications technology, with its high switch rates, fit the need for the event perfectly.

LED Wall Front w/Drape

Tonic can build LED Video Display Walls of varying size and structure for your next corporate meeting, music concert, sporting event, religious presentation, festival, fundraiser or political rally.  Indoor or outdoor, Tonic’s high resolution LED Video Display Walls bring clarity and quality to the delivery of your next message.

LED Wall | Mobile Media Trailer

Contact Tonic to learn more about LED Video Display Wall Rentals.