Category Archives: Uncategorized

Promotional Concert or Festival Videos

Got a big upcoming event, like a concert or festival? One of the best ways to draw attendance is by producing a promotional video. These reels are typically short, punchy previews that can be used on TV, websites or social media channels. Ideally, they’ll be full of energy, inspiring people to take action and buy a ticket or register.

Take a look at this promotional video for Aquapalooza, a water concert event with an outdoor floating stage held on Lake St. Clair in Michigan:

If you have a need to produce a promotional video, don’t wait any longer. Contact the video experts at Tonic to get your project underway.

Brose LED Wall from Concept to Show-Live for NAIAS

Brose recently partnered with Tonic to present its brand at a private event for one of its largest industry events, the North American International Auto Show (NAIAS).  The audience would be automotive executives and engineers from around the world, so, the venue and experience had to be just right.
LED Wall Concept Brose NAIAS16
The concept was to build a 20′ x 74′ structure, 12′ x 30′ of which was  an LED wall.  The design would use well over 100 lights and 2,500+ feet of truss and be set in the atrium of the Rattle Snake Club in Detroit, MI.
Brose LED Wall NAIAS16 2
After concept approval, Tonic handled full production and furniture rental.  The three-day build included the Brose logo LED light sign displaying on the well as well as the 10′ x 8′ light box.  
Brose Light Box NAIAS16
Tonic handled transportation of the display to the event as well as onsite audio, lighting and video.  
Large LED Wall by Tonic
The large, sleek display captured the attention of attendees, telling a compelling brand story.
If you have unique trade show display needs or want to incorporate the bold LED wall into your next exhibit, contact Tonic to discuss some options. 

Live Charity Event Managed by Tonic

Tonic specializes in providing equipment and services for live event management.  Again this year, Tonic supported a local charity event, Mittens for Detroit, with those audio visual and staging services at the MGM Grand.  From pipe and drape to lights and sounds to video capture of the evening, Tonic’s crew was there every step of the way.

Erin Cummings, Founder of Mittens for Detroit

When covering this event last year, Tonic produced a video in which Erin Cummings, the founder of Mittens for Detroit, thanked the Fiat Chrysler Automotive family for helping to collect gloves.  See that video here.

Looking for live event or video production assistance?  Contact Tonic to learn more.

Mittens for Detroit is a charity whose sole purpose is to collect, purchase, and distribute new, unused mittens and gloves to children and adults in need in Detroit. MFD operates under the fiscal sponsorship of the North Woodward Community Foundation, a publicly supported, non-profit, tax-exempt charitable organization (tax ID 38-3390605). For more information about how to get involved, please visit