Aquapalooza: Event Security & Crowd Management

The annual Aquapalooza concert on Lake St. Clair (MI) each July requires a comprehensive crowd management strategy to ensure the safety of attendees, performers and water craft.  
As the firm managing all aspects of the event, it is up to Tonic coordinate forces with necessary parties which include executives from both Belle Maer Harbor Marina and Colony Marine, the Macomb County Sheriff Department, Riccobono Security, Harrison Twp. Fire and Emergency Medical Services, Harrison Twp. City Officials, Michigan DNR and Macomb County Marine Patrol as well as Macomb County Executive Mark Hackel.  
Crowd at Aquapalooza 2014 Lake St. Clair, MI produced by
Crowd at Aquapalooza 2014 Lake St. Clair, MI produced by
Areas for security management include stage design, exit and egress patterns, water rescue,  boater safety , buoy layout, identification of extraction points, routing and security of entertainers and over night monitoring of gear and property assets.  Tonic also keeps in constant contact with Harrison Twp. Fire and the Selfridge Air National Guard Base to keep an eye on weather patterns so that action may be taken accordingly.
Boats at Aquapalooza 2014 Lake St. Clair, MI produced by
Boats at Aquapalooza 2014 Lake St. Clair, MI produced by
Crowd and asset management and security is just another logistical aspect of event production.  If handled correctly, nobody should ever give it a thought.  Rather, attendees and performers can enjoy a safe environment for fun in the sun.  

LED Wall for Picture-Perfect HD Indoor Displays

To add to its collection of outside LED walls, Tonic has recently purchased a state-of-the-art system to offer its clients unparalleled image quality for concerts, conferences or exhibitions taking place inside.

The A3 Pro LED wall from Absen offers a 3.9mm pixel ratio as compared to the 5.3mm pixel ratio for outdoor walls.  That equates to a sharper contrast that doesn’t compromise image details in low brightness conditions.  With 248 panels to work with, Tonic can build a wall up 50’x15’ for your next event.

This asset is already slated to be used at the Detroit Auto Show as well many events leading up to that.  It will make its debut this month in Nashville, TN at the Grand Ole Opry where Tonic will once again run call-of-show at the Plex Conference.  

Work with Tonic on your next important audio visual event to take advantage of HD quality graphics that will make a lasting impression on your audience.

Tonic Launches Mobile Classroom

Tonic has launched the second mobile unit for Chrysler Group’s World Class Manufacturing Academy (WCMA).  Housed in a refurbished semi trailer, the mobile version of Chrysler Group’s innovative WCM training facility based in Warren, Mich., has been designed to take a variety of techniques and innovations on the road.

WCMA Mobile Unit

 As the mobile unit travels among Chrysler facilities, thousands of employees who are otherwise unable to travel to the actual academy for training and laboratory sessions will be able to learn basic theories and methodologies in the rolling classroom.

graphic truck wrap oakland county

graphic truck wrap michigan

Need to take your brand on the road?  Looking for truly unique and innovative ways to drive new business or share knowledge?  Contact Tonic to strategize on ways to take your message mobile.


Custom LED Walls, Light Boxes & Signs

LED is fast-becoming the go-to lighting solution for tradeshows exhibits and displays.  One reason for this is that LED lighting conserves energy over traditional incandescent, halogen and fluorescent light sources.  

LED Side view UAW Chrysler

Tonic recently built new exhibit properties for UAW Chrysler which included a variety eco-friendly LED lighting solutions.  

Presentation UAW Chrysler

These new UAW Chrysler displays were used at the Healthy & Safety Conference in Orlando, FL, an event for which Tonic handled full staging and production.  

LED Wall Audience view UAW Chrysler

At this show, Tonic also introduced its new wireless LED lighting control board which made programing lights much easier than before.

Video and Photography Production by Tonic

 This is a 14’x7’x17′ fully lit LED light box arch. Tonic produced all of the original photography and video for the display.  This library of digital imagery will be used for a variety of other assets at future events.  Tonic also built a LED hanging sign 17′ x 10′ for ID at larger shows.

Large Graphic UAW Chrysler

One of the goals for the development of the new assets was to be light-weight for a savings in drayage.   This was accomplished through the use of large fabric graphics.  

If your organization is looking for custom LED lighting solution for its exhibit, contact Tonic, a creative firm in Detroit that delivers high-impact productions, events and communications.

Tonic Builds Custom 3-D Soundproof Media Room

The Chrysler World Class Manufacturing Academy (WCMA) had an issue:  its curriculum that was delivered via 3-D television with goggles and headsets out in the open of their facility wasn’t ideally suited for students.  They needed a custom-built soundproof room in which up to 15 students could consume the 3-D content.  Tonic delivered.

3-D Media Room External
3-D Media Room External

The Tonic team set about building a cylindrical dark room designed and branded expressly for the WCMA.  

3-D Media Room Internal
WCMA Internal 3-D Media Room

The unit, which eliminates ambient noise, houses the 3-D television and requires no goggles or headsets for student viewing.  It is about 20 feet in diameter and includes fans in the walls for airflow as well as comfortable seating.

3-D Media Room External Wall
3-D Media Room External Wall

The sleek yet practical design has allowed the WCMA to achieve its goals of higher impact content delivery.

Do you have an audience that needs to receive its information in a unique and custom way?  Contact Tonic, a creative firm that delivers high-impact productions, events and communications nationwide.

Non-Profit Video Production by Tonic

Whether on-location or in-studio, video production by Tonic offers complete lighting, audio and background setup for your non-profit organization or corporate entity.  
Fiat Chrysler Automobiles  recently partnered with Tonic to provide video production for Mittens for Detroit, a charity with the sole purpose of collecting, purchasing, and distributing new mittens and gloves to children and adults in need in Detroit.

The video was shot at the MGM Grand Detroit.  It features 
Erin Cummings, Founder of Mittens for Detroit, thanking Fiat Chrysler Automobiles for helping to collect over 36,000 pairs of gloves — nearly double the volume from the year prior. 

If you have a non-profit organization looking to connect with its audiences through video, contact Tonic for more information.

Mittens for Detroit is a charity whose sole purpose is to collect, purchase, and distribute new, unused mittens and gloves to children and adults in need in Detroit. MFD operates under the fiscal sponsorship of the North Woodward Community Foundation, a publicly supported, non-profit, tax-exempt charitable organization (tax ID 38-3390605). For more information about how to get involved, please visit


Tonic Rolls Out the Red Carpet at Sheetz Corporate Event

Sheetz, once again, partnered with Tonic to deliver its year-end conference.  This year’s venue was the Grand Ole Opry Hotel in Nashville, TN.
Sheetz 2014 Staging
Tonic  |  16′ x 24′ LED Back Wall
 The Hall of Fame event claimed a full house, and, there wasn’t a bad seat in the place thanks to Tonic’s 16′ X 24′ LED back wall.  The stage design and lighting engaged each attendee, giving them an optimal view and excellent experience.
Sheetz 2014 Call-of-Show
Tonic | Corporate Event Call-of-Show
 Tonic handled every aspect of this corporate event, providing video production, staging, audio, lighting, graphics and call-of-show services.  They also contributed to theme development.
The show came off without a hitch, so, Tonic has already been asked to return to Nashville in 2015 for yet another captivating Sheetz event.
Sheetz is a family owned convenience store chain based in Altoona, Pennsylvania. For more than 60 years, the mission at Sheetz has been to meet the needs of customers on the go. Sheetz has a commitment to its patrons, employees and the communities in which it operates.
 Tonic Logo
 Do you need a full-service, call-of-show vendor for your next corporate event?  Contact Tonic, a Detroit-based creative firm that delivers high-impact productions, events and communications.

Brose Partners with Tonic for Grand Opening of Plant Facility

When Brose North America was ready to launch the opening of its 380,000-square-foot New Boston, MI plant, the automotive supplier partnered with Tonic to produce the event.  

Brose North America's newest plant is at 23400 Bell Road, New Boston.
Brose North America’s newest plant in New Boston, MI

Tonic helped the Brose team prepare to host guests as prominent as Michigan Governer Rick Snyder and leading automotive executives to the friends and family of Brose employees.

Governor Snyder at Brose Plant Opening
Governor Snyder speaking at Brose New Boston, MI Plant

Tonic tended to the expected and logistical event details like delivery of tents and chairs for catering.  They also took point on providing the staging, lighting and audio for the grand opening program, which included a ribbon cutting cermony with the Governor.

Brose New Boston, MI Plant Ribbon Cutting with Governor Snyder
Brose New Boston, MI Plant Ribbon Cutting with Governor Snyder (September, 2014)

In addition, Tonic enabled a headset audio tour of the plant so visitors could learn more about current and future state plans for the new facility.

Brose Headset Tour of the New Boston, MI Plant (September, 2014)
Brose Headset Tour of the New Boston, MI Plant

“It was an awesome event, as always,” said Eveline Perry, Executive Assistant at Brose North America, Inc.  “All went quite well.  …It was amazing.”

Brose supplies around 80 car brands and over 30 suppliers with electric motors and mechatronic systems for vehicle doors, liftgates and seat structures. The family-owned company employs close to 22,000 people at 57 locations in 23 countries. Its current business volume totals 5 billion Euros. Brose is one of the top 40 automotive suppliers in the world and is the fifth largest family-owned company in the industry

If your corporation needs help hosting a grand opening or any other type of facility event, contact Tonic to learn more about its event planning and production services.

Chrysler Partners with Tonic on Town Hall Meetings

When Chrysler said it needed to conduct Town Hall Meetings in each of its major plants in a short period of time, Tonic delivered with broadcasting, staging and logistics.

LED Wall Back, 16x18 ft

Tonic constructed a 16 X 18 foot Light-Emitting Diode (LED) Video Display Wall.  This type of communications technology, with its high switch rates, fit the need for the event perfectly.

LED Wall Front w/Drape

Tonic can build LED Video Display Walls of varying size and structure for your next corporate meeting, music concert, sporting event, religious presentation, festival, fundraiser or political rally.  Indoor or outdoor, Tonic’s high resolution LED Video Display Walls bring clarity and quality to the delivery of your next message.

LED Wall | Mobile Media Trailer

Contact Tonic to learn more about LED Video Display Wall Rentals.

Colony Marine Partners with Tonic on Aquapalooza 2014

Colony Marine, the largest boat dealer in Southeast Michigan, has partnered with Tonic and a variety of sponsors to bring  the largest boating event of the year, AquaPalooza, to Lake St. Clair on July 26-27, 2014.  Tonic will manage the event promotion, talent acquisition and production.

Aquapalooza Stage View

Aquapalooza is a series of on-water celebrations held during the last two weekends in July at more than 100 locations around the world. Created by Sea Ray Boats, AquaPalooza is free and open to boaters and non-boaters alike.  Each gathering features fun activities for family and friends of all ages, such as live entertainment, games, giveaways and much more.  For the past two years, Colony Marine has hosted the event on Lake St. Clair in Michigan.

Colony Marine is one of the first and largest boat dealers in Southeast Michigan.  Family-owned and operated since 1958, Colony Marine offers a complete line of world class, industry -leading products by Sea Ray, Meridian, Boston Whaler, Crest Pontoon, Princecraft and Chris Craft in a wide range of models and sizes from 11′ to 61′.  The friendly and experienced sales team is made up of professionals who are passionate about boating.

If your company would like to become an Aquapalooza sponsor, contact Tonic for details.  If you’d like to browse photos from the event in past years, check out Colony Marine’s Aquapalooze page.