Tag Archives: Aquapalooza

Tonic Delivers Aquapalooza Event for Colony Marine

Nothing says summertime like boats, water, music, beer and 14,000 of your closest friends.  Colony Marine has contracted with Tonic for three years running to deliver a two day concert series to boaters on over 3,000 water crafts on Lake St. Clair in Michigan.  

From lining up sponsors and live entertainment to stage concept, design and build-out to onsite security and crowd management to full audio visual and sound production, Tonic handled the event in it totality. 

Hiring Tonic to run my Aquapalooza events year after year has been one of the best decisions I’ve made,” says Pete Beauregard, Jr., President of Colony Marine Sales & Service, Inc.  “Tonic is  a one-stop shop for high end events.”

Watch the video coverage of the Aquapalooza event here. It covers the full list of event sponsors, provides aerial shots of the boat line-up and displays the unique floating stage design with large LED screens and full audio visual setup.


If you have a vision for a similar water-based epic event, contact Tonic to work through the details and partner up.

 

Record Attendance to 2014 Aquapalooza Concert Event

Colony Marine, the largest boat dealer in Southeast Michigan, partnered with Tonic for the third year in a row to bring Aquapalooza to Lake St. Clair on July 26-27, 2014.  Managing promotion, talent acqusition, production and security for the show, Tonic drew record attendance of nearly 25,000 people over the two-day concert and boating event.
Front view of floating barge stage from water.  Aquapalooza 2014 Lake St. Clair MI produced by Tonic-Media.com
Front view of floating barge stage from water. Aquapalooza 2014 Lake St. Clair MI produced by Tonic-Media.com
“Tonic was the nuts and bolts that made the weekend festivities a success,” said Pete Beauregard, Jr., Owner of Colony Marine.  “Year after year, they add sponsors and assets.  They continue to be our go-to for delivery of high-end events like this concert series on the lake.”
Crowd at Aquapalooza 2014 Lake St. Clair, MI produced by Tonic-Media.com
Crowd at Aquapalooza 2014 Lake St. Clair, MI produced by Tonic-Media.com
Aquapalooza is a free, on-water celebration.  It features live entertainment on a floating stage, a VIP lounge serving food and beverage and sponsorship giveaways to the crowd.  This year also included one lucky winner of a Crest Pontoon valued at $40,000.
“While we pride ourselves on securing quality entertainment to perform on a specially-designed barge stage,” says Eric Flynn, COO of Tonic, “our main concern is crowd management.”
Boats at Aquapalooza 2014 Lake St. Clair, MI produced by Tonic-Media.com
Boats at Aquapalooza 2014 Lake St. Clair, MI produced by Tonic-Media.com
According to counts by local marine enforcement and a drone fly-over, the Saturday rock concert line-up attracted about 3600 watercraft and the Sunday country performers brought in about 2700.  “That equates to a half mile square grid of boats and people to manage,” says Flynn.  “Our safety and security teams kept the weekend free from any major accidents or injuries while our expert production crew used state-of-the art audio visual equipment to keep the entire crowd entertained and rockin’.”

The entertainment line-up included Craig Morgan, Capture Detroit, Jo Caine Band, Meldrum Brothers Band, Under Pressure, Motor Inns and emcees DJ Cha Chi from Liquid Entertainment. Major sponsors included Chrysler UAW, Bud Light, NASH FM 93.1, 96.3 WDVD and Tonic.  The event took place in front of Belle Maer Harbor.

If your company would like to become an Aquapalooza sponsor, or, if your organization has interest in hosting a similar concert event in the water or on land, contact Eric Flynn at Tonic for details.  If you’d like to browse more photos from the event, check out Colony Marine’s Aquapalooza page.

Colony Marine Partners with Tonic on Aquapalooza 2014

Colony Marine, the largest boat dealer in Southeast Michigan, has partnered with Tonic and a variety of sponsors to bring  the largest boating event of the year, AquaPalooza, to Lake St. Clair on July 26-27, 2014.  Tonic will manage the event promotion, talent acquisition and production.

Aquapalooza Stage View

Aquapalooza is a series of on-water celebrations held during the last two weekends in July at more than 100 locations around the world. Created by Sea Ray Boats, AquaPalooza is free and open to boaters and non-boaters alike.  Each gathering features fun activities for family and friends of all ages, such as live entertainment, games, giveaways and much more.  For the past two years, Colony Marine has hosted the event on Lake St. Clair in Michigan.

Colony Marine is one of the first and largest boat dealers in Southeast Michigan.  Family-owned and operated since 1958, Colony Marine offers a complete line of world class, industry -leading products by Sea Ray, Meridian, Boston Whaler, Crest Pontoon, Princecraft and Chris Craft in a wide range of models and sizes from 11′ to 61′.  The friendly and experienced sales team is made up of professionals who are passionate about boating.

If your company would like to become an Aquapalooza sponsor, contact Tonic for details.  If you’d like to browse photos from the event in past years, check out Colony Marine’s Aquapalooze page.