The focal point of Aquapalooza 2014 for the nearly 25,000 people in attendance over two days was the floating stage. The barge was designed and engineered specifically for this outdoor concert venue on Lake St. Clair in Michigan. Tonic has managed the outdoor stage design, transport, build and setup as well as full show production for Aquapalooza for the past three years.
The stage was configured to efficiently utilize space as well as provide for the safety of performers, crew and the crowd. It includes a back entry from land for entry and heavy loading. Stage right features a VIP lounge with areas for full catering and bar. Stage left includes a covered structure for the audio visual equipment and crew.
It was important for Colony Marine, the host of the event, to gain brand recognition. A number of event sponsors also required logo exposure. The next phase of staging included graphic design and material selection to accommodate wind and potentially adverse weather conditions.
Tonic handles coordination of stage setup including management of labor to assemble trusses, equipment—some custom, some rental—screens and a variety of other audio visual components.
Tonic constructed a Light-Emitting Diode (LED) video display wall for the Aquapalooza stage. This type of technology, with its high resolution and switch rates, fit the need for the daytime event perfectly. Video projection allowed the crowd to see the performers and themselves up close on the big screen.
Safety of the temporary stage structure is of utmost importance. Equipment load, technology used, management of electricity and crowd control is all considered in the stage configuration for any venue.
Once the stage is set and the show goes live, crowd management becomes critical. Tonic coordinated land and marine security patrol for the concert. With over 6,000 watercraft in attendance over the two-day event, there were no major accidents or injuries reported.
Let Tonic-Media.com help your organization with indoor or outdoor stage design and build for your next concert, festival, or corporate event. Contact us about Tonic’s full array of services for live marketing events.
Plex, a leader in the cloud-based ERP for the manufacturing enterprise, recently partnered with Tonic for full production of its corporate meeting.
From staging and lighting to audio visual and sound, Tonic ensured that the Plex team had what it needed to effectively communicate with its audience.
If you’re looking for a production company to provide call-of-show services for your next event, contact Tonic. Tonic is a creative firm delivering high-impact production, live marketing event and corporate communication services.
Plex (Troy, MI) delivers industry-leading ERP and manufacturing automation to nearly 400 companies, including aerospace and defense, food and beverage and motor vehicles. With insight that starts on the production line, Plex helps companies see and understand every aspect of their business ecosystems, enabling them to lead in an ever-changing market.
Tonic recently worked with Brose, one of the top 40 automotive suppliers in the world, to provide services for its annual supplier meeting. The meeting was held at The Henry Ford, a large indoor and outdoor history museum complex and a National Historic Landmark in the Metro Detroit suburb of Dearborn, Michigan.
For the event, Tonic handled full logistics. That entailed the load, transportation, unload, setup and tear down of exhibit materials. Tonic also supplied audio, lighting, graphic design and large format print production services.
Brose is a partner to the international automobile industry and supplies around 80 car brands and over 30 suppliers with systems for vehicle doors, liftgates and seat structures, and electric motors. The family-owned company employs around 22,000 people at 58 locations in 23 countries. In the 2013 fiscal year, the company generated sales of around EUR 4.7 billion.
Got a similar event coming up? Contact Tonic, your creative firm for the delivery of high-impact productions, events and communications.